Amazon growth partners · London
Amazon growth, built on honesty and trust.
Audits, consulting and full management for Amazon brands that want honest advice and growth that lasts. Every partnership starts with an audit, and if we can’t add real value, we’ll tell you.
Our principles
Why brands work with us
Honesty first
Every partnership starts with an audit. If we can’t add real value, we’ll tell you and won’t take the work.
Accountable for results
No minimum term. We earn each month with what we delivered in the last one.
Fair by design
We only charge what your business can sustainably afford, with bespoke, transparent fees.
Our approach
Two sides of every Amazon business
Most agencies only tune the ads. We manage the whole business, because the best listing on Amazon can’t help if there’s no cash for the next stock order.
Operational
What shoppers and Amazon see
SEO and listing copy · PPC advertising · Pricing and promotions · Organic rank · Catalogue structure · Branding and A+ content
Structural
The backbone of the business
Profit and loss analysis · Cash flow forecasting · Inventory planning · Supply chain and COGS · VAT, tax and compliance · Market and product launches
The Amazon Multiplier Effect
SEO, PPC and pricing aimed at the right shoppers, so every relevant sale lifts organic rank and makes the next sale easier.
The big picture
Before any change, even a simple 10% discount, we check profit, stock, cash, PPC and rank.
Picking the P/L
Line by line through your costs. Saving £0.05 a unit on 10,000 units is £500 straight to profit.
Services
Start with an audit. Go as far as you need.
Audit
A complete health check of your Amazon business, with prioritised recommendations.
- Historical financials and margins
- Business reports, pricing and PPC
- Product-by-product deep dive
- Full written report and data workbook
Consulting
We set the strategy and steer. Your team executes.
- Everything in the audit
- Guided implementation
- Weekly one-hour strategy call
- Month-end KPI board meeting
Full management
We run your Amazon channel, with you setting the direction.
- Everything in consulting
- SEO, PPC, pricing and catalogue
- Cash flow, inventory and live P/Ls
- New marketplace launches
Specialist programmes
International expansion
Launch across 16+ Amazon marketplaces, with our compliance partner handling regulation, VAT and freight.
M&A exit
Prepare, market and sell your business, from investment memorandum to closing.
Mentorship
Learn to run Amazon yourself: one-to-one or group, online or a full week at your office.
Project Influencer
Turn your audience into your own brand. You bring the followers, we build the business behind it.
Who you’ll work with
Josh Harrod, Managing Director
Josh trained in audit, equity research and private equity before moving into Amazon. At one of London’s largest Amazon agencies he rose to Senior Portfolio Manager, running its largest portfolio across the UK, US and Europe, and leading board meetings for Dragons’ Den-backed brands alongside Deborah Meaden, Gary Neville and the head of Peter Jones’s venture fund.
Sectors include cosmetics, supplements, electricals, and food and drink.
What clients say
“What Upside do is unlike any other agency service I’ve used. Their starting point is an impressive and thorough audit of your account.”
“Commit to the audit, and even if you leave it there, I’m positive you’ll gain valuable insights that you weren’t aware of before.”
How we charge
Fair by design
Bespoke quotes
Every business is different, so we quote once we understand the scope.
Fees you can sustain
We only charge what your business can sustainably afford, so there’s always cash for stock and growth.
Performance fees for real growth
We’re open to KPI-linked retainers, paid only on growth above an agreed baseline.
No minimum term
We build partnerships, not lock-ins. You stay because it’s working.
FAQs
Questions we’re often asked
Who do you work with?
Brand owners, private label sellers and e-commerce businesses that want to scale on Amazon, tighten operations or prepare for an exit. There’s no minimum size.
Which service is right for me?
Start with an audit. It shows exactly where you stand, and we’ll only recommend consulting, full management or a tailored programme if it will add value.
How much do you charge?
Every quote is bespoke and based on scope. We only charge what your business can sustainably afford.
Is there a minimum contract?
No. We build partnerships, not lock-ins.
Do you only work on Amazon?
Amazon is our speciality, but we also help with pricing, SEO, advertising and operations on other e-commerce platforms.
Start with an audit.
Book a free 30-minute call and we’ll tell you honestly whether, and how, we can help.
Client references available on request.