Walk into any gym and you’ll see it — someone slapping way too many plates on the bar, jerking the weight up with horrible form, and then flexing like they just reinvented training. On Amazon, the same thing happens every single day. Sellers pump endless money into PPC thinking it makes them look “big.”

Every Amazon seller loves talking about revenue. But here’s the kicker — just like people massively underestimate how many calories are in a “cheeky takeaway,” sellers massively underestimate how much FBA fees are eating into their margins…

Amazon sellers love bragging about revenue. Screenshots of “$100k month” get plastered all over LinkedIn like they’re badges of honour. But here’s the harsh truth: revenue doesn’t pay the bills — cash flow does…

If you walked into the gym tomorrow and tried to deadlift 300kg without ever lifting before, you’d end up in a viral fail compilation — or worse, hospital. Scaling Amazon PPC works the exact same way. Jumping from £50/day to £500/day overnight isn’t “growth,” it’s a one-way ticket to snapped margins…

Amazon success isn’t about hacking one lever. It’s not “just do PPC” or “just fix your SEO.” If you’re only pulling one lever, you’re basically trying to squat with one leg. It might work for a rep or two, but long-term you’re going to fall flat on your face. Amazon is an algorithmic machine…

Every Amazon seller has “that” product. You know the one. The slow mover. The dead weight. The ASIN that’s been sat there for months, sucking up cash, tying up inventory space, and quietly dragging down your margins. It’s the business equivalent of stubborn belly fat - it won’t shift, and no matter how much you want to believe it belongs, it’s hurting your results…